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Comcast offers US$65 billion for Fox, creating bidding war with Disney

Comcast’s bid for 21st Century Fox represents a 19 per cent premium over Disney’s previous offer, setting up a bidding war

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A sign is seen outside the Comcast Centre in Philadelphia in 2017. Comcast made a US$65 billion bid on Wednesday for Fox's entertainment businesses, setting up a battle with Disney to become the next mega-media company. Photo: AP

Comcast Corp made a long-awaited offer to acquire much of 21st Century Fox Inc, topping a previous proposal by Walt Disney Co and setting up a bidding war for Rupert Murdoch’s media empire.

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Comcast, the largest US cable-TV provider, said its cash offer reflects a US$65 billion value for Fox’s entertainment assets. At US$35 a share, the bid represents a 19 per cent premium over the Disney offer, the company said on Wednesday.

The move follows AT&T Inc.’s victory over the Justice Department in its antitrust battle to take over Time Warner Inc. That outcome is expected to spur a wave of media consolidation, emboldening companies to make offers they might otherwise have skipped.

Disney and Comcast are locked in a high-stakes contest for the entertainment assets, which include the Fox film and television studios, television networks such as FX, and multichannel providers like Star India and Sky Plc.

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With Wednesday’s bid, Comcast Chief Executive Officer Brian Roberts is seeking to disrupt Disney chief Robert Iger’s plan to use Fox properties to bolster his company’s already vast entertainment offerings.

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