‘Intrusive’: China retail giant sparks controversy over bride price, lavish wedding ban
Non-compliance will result in forfeiture of company benefits including loss of 150 leave days, US$4,000 in grievance compensation
A retail giant in China is stirring up discussions on social media with controversial new rules that require employees to reject bride prices, forgo extravagant weddings, and avoid depending on their parents for purchasing houses or cars.
On November 20, Yu Donglai, founder and chairman of Pang Dong Lai, a retail chain based in central China’s Henan province, announced that the company will implement new measures next year to promote employee “independence” and a “rational, high-quality” lifestyle.
The measures prohibit bride prices and lavish weddings, capping banquets at five tables, while encouraging employees to refrain from relying on their parents to buy them houses or cars.
Yu stated that employees who fail to adhere to these rules will lose all company benefits.
He also emphasised that these measures aim to cultivate a healthier social environment.
“I hope employees nurtured by the company will develop confidence, independence, and strong character, leading vibrant, passionate, and fulfilling lives,” Yu said.
An insider from Pang Dong Lai revealed that these requirements are not yet formal regulations but are being promoted in advance.
They emphasised that the measures are designed to respect individual rights, stating: “These guidelines aim to inspire a better life, encouraging individuals to embrace genuine love and avoid unnecessary extravagance.”
