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Staff at pricey Japan boutique kneel in apology after China woman angered by ‘rude’ service

Speedy removal of shawl from shoulders of woman customer sparks rude service confrontation, fierce online debate

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Sales staff at a Japan boutique kneel in apology before customer from China after she complains about rude service. Photo: SCMP composite/Xiaohongshu
Yating Yangin Beijing

A Chinese woman shopping at a Fendi outlet in Japan expressed so much outrage at the rudeness of its sales staff that four employees knelt in front of her to apologise.

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While some people have criticised the woman for being too harsh, she gained widespread support on mainland social media.

The incident came to light via a series of posts by a Xiaohongshu blogger known as Annie Datouzai, who claims to be a fashion specialist who studied at Columbia University and the University of Toronto.

The blogger has 8,200 followers and is currently based in New York.

While travelling in Japan, she visited a Fendi store in Tokyo to buy a woollen shawl. After trying it on, she decided to buy it and requested a new one from the shop’s stock.

Named and shamed: the woman holds the name cards of staff she said were rude. Photo: Xiaohongshu
Named and shamed: the woman holds the name cards of staff she said were rude. Photo: Xiaohongshu

However, a senior sales representative approached her, abruptly removed the shawl from her shoulders without asking permission, and then handed it to his clients, a Chinese couple.

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