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Explainer | ‘AI love coach’: millions download apps to help with relationship, master sweet-talking art

  • Apps offer practice scenarios minus danger of real-life situations, most popular one secures 3.5 million downloads amid global surge for advice

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Growing numbers of people in China and worldwide are downloading AI apps which help them navigate the dating game and relationships. Photo: SCMP composite/Shutterstock
Yating Yangin Beijing

Rapidly rising numbers of romance-seeking people across China and worldwide are making use of artificial intelligence (AI) love coaches as they struggle in the dating game.

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According to a 2023 survey of just over 2,000 single young people, carried out by the China Youth Daily Social Survey Center, the three major dating difficulties young people face are having a fixed social circle, being indoors type, and a lack of social skills.

AI love coaches provide advice ranging from how to reply to messages to how to converse smoothly with dates.

A notable example is RIZZ.AI, which leads the field with 3.5 million downloads.

The Post takes a deep dive into the subject.

AI love coach apps provide relationship scenarios minus real-life dangers. Photo: Shutterstock
AI love coach apps provide relationship scenarios minus real-life dangers. Photo: Shutterstock

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