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US rapper Cardi B sees China fan base grow as increasing numbers copy iconic style, run online makeup tutorials to imitate looks

  • Rapper regularly expresses an appreciation for Chinese culture and food
  • Singer reportedly frequents Chinese grocery shops, seen eating chicken feet with pickled peppers

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US rapper Cardi B is making a big splash in China and her popularity is soaring thanks to a growing trend of people copying her style and running online makeup tutorials to imitate her look. Photo: SCMP composite/Douyin/Instagram
Liya Suin Shanghai

One of the world’s most famous hip-hop artists, Cardi B, is making a splash in China, triggering a fashion trend of women and men copying her makeup style.

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The 32-year-old New York City native burst onto the scene in 2017 with the song Bodak Yellow, which has been viewed 1.1 billion times on YouTube and streamed nearly 880 million times on Spotify.

Cardi B’s popularity in China began to grow in 2020 after she began showcasing her appreciation for Chinese culture and food.

“Am I the only one who likes those chewy Chinese ginger candies?” she wrote in a December 2020 Twitter post.

Male beauty blogger Nie, from Shanghai, begins to develop one of Cardi B’s signature looks. Photo: Douyin
Male beauty blogger Nie, from Shanghai, begins to develop one of Cardi B’s signature looks. Photo: Douyin

The same year, she used her platform to defend Chinese people against rising xenophobia in the US during the Covid-19 pandemic.

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The rapper reportedly frequents Chinese grocery shops and has live-streamed herself eating chicken feet with pickled peppers.

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