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High-heeled China son struts stuff like supermodel to raise cash for mum’s cancer treatment

Fun-loving live streamer becomes beating heart of traditional rural township, wins huge online following by embracing his feminine side

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A live streamer from rural China has become the beating heart of his home village, and atrracted a massive online following, by wearing high heels to make fun videos which challenge traditional stereotypes.
Photo: SCMP composite/Douyin
Fran Luin Beijing

A young live streamer in China has attracted 800,000 followers on a major social media platform by wearing high heels and strutting his stuff like a runway model to sell oranges in his village.

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The money he has raised from his eye-catching online videos helps pay for his mother’s cancer treatment.

Since 2022, Cheng Zhongkun, 25, who uses the online handle @mingmokun, which means “supermodel kun”, has been posting videos of himself in high heels having fun with fellow villagers in his hometown of Qingji in southwestern China’s Chongqing municipality.

Cheng, who graduated as a dancing major from Chengdu Sport University in southwestern Sichuan province, is not afraid to show off his feminine side in the videos.

His father went to the city for work when Cheng was two years old, leaving his mother to take care of the daily farm work.

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As a result, Cheng had to grow up fast.

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