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Single Chinese women fake baby bump photos to capture crucial moments before ageing

Adherents to new China craze say it allows them to look good, while critics warn trend could lead to ‘unrealistic’ expectations in others

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Young, single women in China are taking fake pregnancy photos so they can look good when the real thing comes along. Photo: SCMP composite/Xiaohongshu
Yating Yangin Beijing

A new craze has swept social media in China in which young, single women who are not pregnant wear fake bellies to take maternity photos in advance of giving birth.

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The so-called pre-set photoshoot trend sees the women hoping to capture and celebrate significant moments while they are still in their prime.

It has shocked many Chinese parents, who wonder how “single but pregnant,” once considered shameful in traditional Chinese culture, has now become popular among Generation Z.

The country continues to see a trend of low marriage rates and declining birth rates.

In the first nine months of 2024, only 4.75 million couples registered marriages, according to the Ministry of Civil Affairs.

The new craze has swept China as the country faces plunging birth and marriage rates. Photo: Baidu
The new craze has swept China as the country faces plunging birth and marriage rates. Photo: Baidu

However, amid the decline, the “premade maternity photos” craze was propelled into the national spotlight after a video posted online by “Meizi Gege,” a Generation Z influencer from Hunan province in central China who has more than 5.7 million followers on a major social media platform.

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