China child KOLs whose fame is comparable to top mainland movie stars
Young influencers have gathered millions of fans on social media, can make US$45,000 per video
The surge of live-streaming and e-commerce in China has led to the rapid rise of numerous influencers, including children and teenagers, who have demonstrated impressive earning potential.
Often, these young stars emerge when parents begin recording videos for fun or to capture family memories. As these videos gain popularity, they uncover opportunities to monetise their content effectively.
Today, the Post will highlight several child key opinion leaders (KOLs) in China whose fame and financial success rival that of some of the country’s top movie stars. These young influencers are not only shaping digital marketing trends but also redefining the boundaries of youth celebrity in the rapidly evolving landscape of online entertainment.
Bo Ge Wei Wu
The Douyin account “Bo Ge Wei Wu” showcases the daily lives of two brothers from Heilongjiang province in northeastern China. The 10-year-old Wang Jianbo and his eight-year-old brother, Wang Yibo, are affectionately dubbed “drama kings” by netizens.
