bodyType

customContents

entityId

entityUuid

articlePageQuery

filter

article

articleBaseAdvertisingInfoArticle

articleListArticle

articleSeoArticle

helpersCheckIsPostiesArticle

hooksArticleAcknowledgementGateOverlayArticle

hooksTrackPageViewArticle

hooksContentInterestArticle

articleLinkingDataContent

articleSchemaContent

liveArticle

advertZone

sentiment

contentLock

topics

types

sections

moreOnThisArticles

urlAlias

commentCount

sponsorType

authorLocations

authors

paywallTypes

corrections

displaySlideShow

multimediaEmbed

printHeadline

seriesContainer

socialHeadline

headline

flag

firstTopic

glossary

flattenTypeIds

publishedDate

additionalInfoBoxes

images

image

relatedLinks

relatedNewsletters

__typename

createdDate

sponsor

factSheets

series

disableOffPlatformContent

published

updatedDate

summary

subHeadline

body

keywords

copyrighted

customTimezone

liveContents

Yating Yang

Qu Qu is one of China’s most controversial internet celebrities and reportedly earns 142 million yuan (US$19 million) a year dishing out dating and financial advice.
Using the online alias “Ququ Big Woman”, her real name is Le Chuanqu and she has gone from singer to relationship influencer.
In August last year, she captured attention with a live-stream in which a young woman sought advice on choosing between her wealthy boyfriend and a wealthy admirer.
The woman explained that her current boyfriend, who was three years older than her, promised her a four-million-yuan bride price, but delayed payment.

Her admirer, who is 15 years older, offered a monthly allowance of 30,000 yuan (US$4,000) and a 20-million-yuan (US$2.8 million) flat in Shanghai.
Qu Qu advised the young woman to stick with her boyfriend, considering him a better long-term option.
She refers to herself as the “McKinsey of relationships” and views relationships and marriage as steps to climb on the social ladder for financial gain.
In her videos, she bluntly states: “All relationships are essentially about benefit exchanges. Everything should be used to boost my advantage and empower me.”

To navigate the sensitivities of live-streaming platforms and avoid being banned, Qu Qu has even created a unique vocabulary.
She refers to being married as “inside the fortress”, money as “rice”, pregnancy as “carrying a ball”.
The influencer reportedly earns 142 million yuan a year.
A one-on-one consultation during her live-streams costs 1,143 yuan (US$155), and one of her most popular courses called “Valuable Relationships” costs 3,580 yuan.
Private counselling packages can cost more than 10,000 yuan a month.
However, last December, her operation faced a setback when Weibo suspended her account for “repeatedly promoting unhealthy relationship views to gain attention and profiting from selling courses and conveying incorrect values”.
But she was undeterred.
Qu Qu now uses artificial intelligence techniques to promote herself and her business. She also directs customers to private channels to protect herself.
Public opinion on the so-called love guru is divided.
One supporter said: “Her approach is understandable. What’s wrong with wanting both love and money? This is a realistic society. Why shouldn’t people strive for better?”

“She has profoundly impacted me this year. I’ve learned fundamental concepts like goal orientation and leveraging everything to empower myself. Her insights into recognising a man’s true nature are invaluable. I highly recommend her,” said another.
However, one critic said: “She teaches girls to use men as cash cows and encourages competition among women. But she herself earns her living by working hard and relying on her own efforts. Isn’t that hypocritical?”
While another added: “In the competitive world of monetising beauty, the successful ones are just outliers. These wealthy men are not fools. They won’t fall for obvious schemes.”


Public outrage as China dorm manager denies student’s curfew request to see dying relative

Chinese woman faces backlash for seeking second child via IVF while son battles leukaemia

Travel fund shortage leads Chinese student to scam 63 hotels with dead roaches, used condoms

China insurance firm offers ‘996’ package to cover sudden death, accidents related to overwork

Trending in China

Banned China love guru teaches women how to marry rich, makes US$19 million a year

Meet the controversial online love and relationships guru, Qu Qu. She advises women how to marry rich and makes US$19 million a year. Photo: SCMP composite/Shutterstock/YouTube

Influencer Qu Qu tells women how to make money and succeed in the game of love. Photo: YouTube

Qu Qu has found a variety of ways to navigate online regulations and continue her success. Photo: YouTube

The influencer has her critics, but many women who have found love and money value her advice. Photo: Shutterstock

China cartoon creator slammed for dumping adopted cat that inspired his hit movie kitty

A well-known cartoon creator in China has angered fans of his animated movie cat character after he abandoned the real-life feline it was based on. Photo: SCMP composite/Baidu/Sohu

Cartoon creator Zhang Ping, right, says he could not domesticate the real stray cat he based his feline film star on. Photo: QQ.com

Zhang’s cartoon cat, Luo Xiaohei. The animator is facing calls for a boycott of the sequel to his highly successful feature film. Photo: QQ.com

Why China pet owners are embracing acupuncture to treat their cats and dogs

The Post explains why growing numbers of pet owners in China are turning to acupuncture to treat their pets. Photo: SCMP composite/chengdu.cn

One practitioner said he cured a corgi dog of paralysis by using acupuncture. Photo: Jim News

Experts say pets often stay calm under treatment, but cats are less relaxed about things than dogs. Photo: Jim News

Acupuncture for pets, such as this poodle, involves the use of a complex set of veterinary equipment. Photo: Jim News

‘Worst nightmare’: Indonesian woman takes sick day for holiday, bumps into boss at airport

A woman who told a lie so she could extend her sick leave from work was shocked to find her boss while boarding a holiday flight. Photo: SCMP composite/Shutterstock/TikTok

Grace thought her holiday ruse was foolproof and headed to the airport to catch a flight. Photo: TikTok

After her plan fell apart due to the chance encounter with her boss, Grace was left ashen-faced. Photo: TikTok

Kimchi-gate: China-South Korea culinary row breaks out over what to call spicy side dish

A Netflix reality show has sparked an unholy culinary row over what the spicy side dish kimchi should be called in Chinese. Photo: SCMP composite/IMDb/Netflix/Shutterstock

Women prepare cabbage at an Asian market. The food is given different names across the region. Photo: TVBS

Kimchi controversy: some people in China have called for cabbage sanctions on Korea. Photo: Shutterstock

China professor spots boy reading Murphy’s Law book on train, asks him to visit top university

A bookish boy aged seven in China was spotted reading a psychology book on a train by an impressed professor who promptly invited him to visit the top university where he teaches. Photo: SCMP composite/Douyin/Weibo

The studious boy was engrossed in the adult text when he was spotted by the professor. Photo: Douyin

The boy was unable to take up the professor’s invitation, but his mother said her son will study hard to get a place at Peking University, above. Photo: Shutterstock

News

People & Culture

China Personalities

One of China’s most controversial online influencers describes herself as ‘McKinsey of relationships’, prospers despite ban


She is one of the most controversial dating key opinion leaders in China and she makes US$19 million a year dishing out advice, meet Qu Qu the love guru.


Dating

Icons and Influencers