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Yating Yang

Qu Qu is one of China’s most controversial internet celebrities and reportedly earns 142 million yuan (US$19 million) a year dishing out dating and financial advice.
Using the online alias “Ququ Big Woman”, her real name is Le Chuanqu and she has gone from singer to relationship influencer.
In August last year, she captured attention with a live-stream in which a young woman sought advice on choosing between her wealthy boyfriend and a wealthy admirer.
The woman explained that her current boyfriend, who was three years older than her, promised her a four-million-yuan bride price, but delayed payment.

Her admirer, who is 15 years older, offered a monthly allowance of 30,000 yuan (US$4,000) and a 20-million-yuan (US$2.8 million) flat in Shanghai.
Qu Qu advised the young woman to stick with her boyfriend, considering him a better long-term option.
She refers to herself as the “McKinsey of relationships” and views relationships and marriage as steps to climb on the social ladder for financial gain.
In her videos, she bluntly states: “All relationships are essentially about benefit exchanges. Everything should be used to boost my advantage and empower me.”

To navigate the sensitivities of live-streaming platforms and avoid being banned, Qu Qu has even created a unique vocabulary.
She refers to being married as “inside the fortress”, money as “rice”, pregnancy as “carrying a ball”.
The influencer reportedly earns 142 million yuan a year.
A one-on-one consultation during her live-streams costs 1,143 yuan (US$155), and one of her most popular courses called “Valuable Relationships” costs 3,580 yuan.
Private counselling packages can cost more than 10,000 yuan a month.
However, last December, her operation faced a setback when Weibo suspended her account for “repeatedly promoting unhealthy relationship views to gain attention and profiting from selling courses and conveying incorrect values”.
But she was undeterred.
Qu Qu now uses artificial intelligence techniques to promote herself and her business. She also directs customers to private channels to protect herself.
Public opinion on the so-called love guru is divided.
One supporter said: “Her approach is understandable. What’s wrong with wanting both love and money? This is a realistic society. Why shouldn’t people strive for better?”

“She has profoundly impacted me this year. I’ve learned fundamental concepts like goal orientation and leveraging everything to empower myself. Her insights into recognising a man’s true nature are invaluable. I highly recommend her,” said another.
However, one critic said: “She teaches girls to use men as cash cows and encourages competition among women. But she herself earns her living by working hard and relying on her own efforts. Isn’t that hypocritical?”
While another added: “In the competitive world of monetising beauty, the successful ones are just outliers. These wealthy men are not fools. They won’t fall for obvious schemes.”


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Banned China love guru teaches women how to marry rich, makes US$19 million a year

Meet the controversial online love and relationships guru, Qu Qu. She advises women how to marry rich and makes US$19 million a year. Photo: SCMP composite/Shutterstock/YouTube

Influencer Qu Qu tells women how to make money and succeed in the game of love. Photo: YouTube

Qu Qu has found a variety of ways to navigate online regulations and continue her success. Photo: YouTube

The influencer has her critics, but many women who have found love and money value her advice. Photo: Shutterstock

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People & Culture

China Personalities

One of China’s most controversial online influencers describes herself as ‘McKinsey of relationships’, prospers despite ban


She is one of the most controversial dating key opinion leaders in China and she makes US$19 million a year dishing out advice, meet Qu Qu the love guru.


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