Marie Kondo for adulting: Chinese companies help people fight procrastination
- The companies charge people a daily rate to help people stay on top of studying, get enough sleep or maintain a healthy eating schedule.
- Young people largely run the companies and their clients are also young.
These young professionals reflect the zeitgeist of modern China. As the country grows more prosperous, people are willing to pay for various services to boost their quality of life.
One such person is 21-year-old Zhu Hecun, from the central province of Henan. He started an online business six years ago to help people stay focused and get things done.
Calling themselves “self-discipline” trainers, Zhu and his team charge a daily fee and help clients stay on top of their daily tasks.
“What we are offering is more like a companionship, less of being a supervisor,” Zhu told The Beijing News. Most of Zhu’s clients are students or office workers who live by themselves, and most people are between the ages of 18 to 30 years old.
03:25
Useful tips to declutter your home
Zhu charges a daily rate of 6 yuan (US$1) to be reminded about one task and 11 yuan (US$1.6) for multiple task reminders. People usually find them online and place orders through e-commerce sites like Taobao.
