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Hong Kong taxi trade to encourage cabbies to be more polite with 3-month courtesy drive

  • Hong Kong Taxi Council says initiative will hold launch ceremony on Wednesday before drive starts on June 11
  • Promotion drive running in tandem with Tourism Board’s campaign to address complaints of poor quality service

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The taxi industry’s reputation has suffered amid a feud with Uber. Photo: Edmond So
Hong Kong’s taxi industry will launch a three-month courtesy drive this month to bolster its reputation, with ambassadors heading to cab stations including those at the airport and border checkpoints to remind drivers to be polite.
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The Hong Kong Taxi Council said a kick-off ceremony would take place next Wednesday before the initiative started on June 11, complementing a Hong Kong Tourism Board campaign seeking to encourage residents to go the extra mile and be visitor-friendly.

The board’s push, which rolls out on Monday, also aims to address complaints of poor quality service, with a video showing local celebrities, such as actor and singer Louis Koo Tin-lok, showing polite behaviour during a taxi ride and at locations such as a cha chaan teng and a shop.

“Officials will make announcements at the government headquarters on Monday and the chief executive is expected to initiate the campaign in some form,” a source familiar with the matter said.

The kick-off ceremony for the cab industry’s own push will take place at a taxi station near the Legislative Council at Tamar on Wednesday.

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“We hope the Tourism Board’s campaign message: ‘let’s go the extra mile’ will guide and remind taxi drivers of the importance of being polite,” council chairman Ryan Wong Cheuk-pong said.

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