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Jimmy Chow

When Kelvin Tsui Ka-hei saw how much waste in Hong Kong was generated each day by single-use plastics from takeaway meals amid the Covid-19 pandemic, he was inspired to make a change.
Tsui co-founded ReCube with chief operating officer Amy Lai Sui-fong in January of 2023 in the hopes of reducing waste and making sustainability accessible to consumers and businesses alike.
The company offers reusable containers that can be borrowed from participating restaurants, with the meal boxes tracked through an app.
Users earn rewards for taking part in the scheme and restaurants benefit from reduced packaging costs.
“Our goal was to show that sustainability does not have to be difficult or expensive – it can actually save them money,” CEO Tsui said.
Tsui has been shortlisted for the 2024 Spirit of Hong Kong Awards in the category of entrepreneurship.

The nomination is in recognition of Tsui’s entrepreneurial drive, creativity and resilience in building ReCube.
Tsui’s journey has been far from easy, launching his company amid the pandemic and facing resistance from restaurants and consumers unfamiliar with the concept of a reusable container scheme.
But the CEO was undeterred and personally visited more than 100 restaurants to explain the benefits of the scheme, while refining the product based on feedback.
“It was a lot of trial and error,” Tsui said. “We started with just a few restaurants, but now we have over 32 partners, and the return rate for our containers is 98 per cent. That is how we knew we were making progress.

“We designed the system to be as simple and convenient as possible. The app works like a library where you can borrow and return containers. It’s all about making sustainable living easy.”
Tsui’s company also works with local NGOs to provide employment and training opportunities for people with autism and intellectual disabilities.
This initiative is in line with his belief that businesses should not only drive environmental sustainability, but also create social change.
“We wanted to build a company that wasn’t just about profit, but also about making a difference in the community,” he said.


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Kelvin Tsui and Amy Lai started ReCube in a bid to make sustainability accessible to consumers and businesses alike. Photo: Kong Yat-pang

ReCube offers reusable containers that can be borrowed from participating restaurants, with the meal boxes tracked through an app. Photo: Kong Yat-pang

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Photo: SCMP

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Society

Kelvin Tsui co-founded ReCube in 2023 in the hopes of reducing waste and making sustainability accessible to consumers and businesses alike


Kelvin Tsui co-founded ReCube in 2023 in the hopes of reducing waste and making sustainability accessible to consumers and businesses alike.
