Free ice cream, tram and Star Ferry trips for Hong Kong’s ‘Art March’ as city works to boost tourism
- Freebies announced as travel industry experts say heightened social media presence and better links with other Greater Bay Area cities will speed recovery
- Culture and tourism chief Kevin Yeung says government for first time will promote events it backs under ‘Art March’ banner
But travel industry experts urged the government on Thursday to step up its social media presence and improve coordination with other cities in the Greater Bay Area, arguing that traditional ways of reaching visitors had changed dramatically.
Authorities were throwing organisational and funding support behind the newly branded “Art March”, culture and tourism minister Kevin Yeung Yun-hung noted, saying the government was pleased to back the roster of events with special offers.
“You will also find exciting events including free ice cream distribution, tram rides and Star Ferry rides at different times to promote ‘Art March’ and its programmes,” he said, adding full details of the special offers would be announced soon.
About 1,000 participants have been invited to the International Cultural Summit organised by the West Kowloon Cultural District Authority on March 25 and 26, and the following week, at least 40 countries and territories will be represented at Art Basel. Galleries are also expected to hold events to fill out the schedule for the month.
