Operation Santa Claus: Hong Kong catering giant pledges to donate proceeds of limited-edition merchandise
- For every sale of Maxim’s Group commemorative tumbler, HK$10 will be donated to annual fundraising drive Operation Santa Claus
- The launch of the merchandise also celebrates the opening of the group’s 2,000th restaurant, simplylife, located in Kwun Tong’s apm shopping mall
A Hong Kong catering and restaurant conglomerate has pledged to donate revenue generated from the sale of its limited-edition merchandise this festive period to an annual fundraising drive.
The launch of the merchandise also celebrates the opening of the group’s 2,000th restaurant, simplylife, located in Kwun Tong’s apm shopping centre.
Besides the sale proceeds, Keith Siu Tak-wai, Maxim’s Group chief operating officer for Hong Kong and Macau, said the company’s other brands – including Maxim’s Cakes, COVA, Lawry’s The Prime Rib, and Café Landmark – would continue to support OSC as they had in previous years by donating a portion of the earnings.
“Donating to OSC is meaningful to us, as it helps diverse NGOs support disadvantaged communities,” Siu said. “From empowering individuals with disabilities to providing education resources for underprivileged children, OSC’s impact is far-reaching.”
In addition to supporting OSC, Maxim’s employees also dedicate their personal time as volunteers, taking part in various activities that benefit the community as well as the environment.
For example, staff members participated in sharing food with those who are less fortunate by working with Foodlink Foundation, a charity dedicated to fighting hunger and a founding member of Maxim’s “Love Bread Programme” – a scheme to donate surplus bread to different NGOs.
