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Hong Kong’s love-hate relationship with Covid-19 masks: from panic buying to lining up for limited-edition designer runs

  • Residents will finally be allowed to take face coverings off in public on Wednesday, but how many will choose to ditch them?
  • Not only have they become regular parts of people’s look, but wearing them reflects local value of showing care for others, one expert says

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In the first months of the pandemic in 2020, residents were desperate to secure enough boxes of masks. Photo: AP

With a penchant for dressing sharply, Hongkonger Berry Chan Kin-wah would sometimes choose a face mask that complemented his outfit.

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The 25-year-old said he once paid HK$200 (US$25) for 24 face coverings sold exclusively at concerts by the city’s hottest boy band, Mirror, and would queue up for the latest limited-edition runs sold when fashion brands teamed up with mask manufacturers.

“I think it has kind of become a fashion item given that even celebrities have been selling their own masks as concert merchandise,” he said.

The degree to which masks have become ubiquitous – and even morphed into a much-talked-about item among trendsetters – in Hong Kong stands in stark contrast with the panic Covid-19 sowed when it emerged at the start of 2020.

Residents line up yo buy masks in late January 2020. Photo: dpa
Residents line up yo buy masks in late January 2020. Photo: dpa

More than 900 days after the mask mandate was introduced, Chief Executive John Lee Ka-chiu announced on Tuesday that Hong Kong would the following day join the rest of the world in ditching the rule.

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