Goodie bags, Christmas Angels and donations: how catering giant Maxim’s Group is ‘spreading the love’ in Hong Kong
- Maxim’s Group will donate part of its revenue from selected Christmas offerings to Operation Santa Claus and has been supporting the charity drive for 15 years in a row
- Donations include 10 per cent of sales of Christmas suckling pig sets at group’s Chinese restaurants
With Christmas a time for eating and drinking, one Hong Kong catering and restaurant conglomerate is happily sharing its festive-season revenue with charity.
Maxim’s Group will donate part of its revenue from selected Christmas offerings to Operation Santa Claus (OSC), an annual charity drive by the South China Morning Post and public broadcaster RTHK. Marking its 35th anniversary this year, OSC has raised HK$353 million (US$45 million) since its launch in 1988 to support the Hong Kong community through 323 charitable projects. This year, 15 projects are funded.
“Maxim’s Group has been supporting OSC for 15 consecutive years,” said Keith Siu Tak-wai, the firm’s chief operating officer for Hong Kong and Macau.
“With a history of over 30 years, Operation Santa Claus is a highly regarded campaign to connect the community with charities. It is an effective platform for matching corporates, charity partners and beneficiaries for sharing joy and love in this festive season.”
He added: “It is our pleasure to support this meaningful campaign since 2008. The group hopes that through our donations, we can help more people in the community.”
