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Popular Hong Kong annual shopping festival, in first summer outing, kicks off to large crowds eager to spend

  • Three-day Hong Kong Brands and Products Shopping Festival offers discounts of up to 90 per cent, rebates for those paying with consumption vouchers, to attract visitors
  • Shoppers are ‘itching to spend’ after being cooped up and plan to use their e-vouchers at stalls that accept them

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Visitors at the Hong Kong Brands and Products Shopping Festival at Asia World Expo on Friday. Photo: K. Y. Cheng

One of Hong Kong’s most popular shopping festivals kicked off on Friday to large crowds with cash to spend, as the annual event was held indoors in summer for the first time in its history.

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The three-day Hong Kong Brands and Products Shopping Festival, running at AsiaWorld-Expo in Chek Lap Kok until August 8, features 250 stalls offering a variety of food items, household products, fashion and beauty goods and pet health care.
The annual expo was traditionally held outdoors during winter in Victoria Park in Causeway Bay, but was moved online last year because of the coronavirus pandemic.
Discounts of up to 90 per cent are being offered at the fair, with HK$1 million worth of prizes up for grabs in a lucky draw. A number of vendors are also offering rebates to those paying with the government’s HK$5,000 (US$643) consumption vouchers, the first batch of which was issued on August 1.
The annual expo has gone with a summer edition for the first time. Photo: K. Y. Cheng
The annual expo has gone with a summer edition for the first time. Photo: K. Y. Cheng
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Those who have received one dose of a vaccine are not required to pay the admission fee, but capacity at the venue remains capped at 50 per cent, or at most 2,700 people at a time, in line with the government’s anti-pandemic guidelines.

To facilitate transport to the Lantau venue, organisers offered HK$40 same-day return tickets on the Airport Express and seven free shuttle bus routes running between Tuen Mun, Yuen Long, Tsing Yi, Tung Chung and Tin Shui Wai.

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