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Revamped district council proposes community version of ‘Night Vibes Hong Kong’ campaign before Lunar New Year to boost economy

  • Yau Tsim Mong District Council first municipal body to convene meeting after December poll following Beijing’s overhaul of system
  • Planned ‘Night Vibes Tsim Sha Tsui’ campaign involves street performances, lighting decorations and activities to boost consumption

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Councillors attend the first Yau Tsim Mong District Council meeting after the municipal-level contest in December 2023. Photo: Eugene Lee

A revamped district council has proposed organising a community version of the “Night Vibes Hong Kong” campaign in the shopping district of Tsim Sha Tsui before Lunar New Year to boost the local economy.

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Yau Tsim Mong District Council on Tuesday became the first of the 18 municipal bodies to convene a meeting after councillors assumed office the previous day following last month’s election. The “patriots-only” poll followed Beijing’s overhaul of electoral rules.

The planned “Night Vibes Tsim Sha Tsui” campaign, which may launch in early February, will feature lighting decorations on Nathan Road around Park Lane Shopper’s Boulevard, street performances and activities to boost consumption involving nearby stores and hotels.

“This venue is a traditional shopping area, so it is related to boosting the local economy,” Edward Yu Kin-keung, district officer for Yau Tsim Mong, said at the meeting attended by 20 councillors.

Yau Tsim Mong District Council was the first of the 18 municipal bodies to convene a meeting. Photo: Eugene Lee
Yau Tsim Mong District Council was the first of the 18 municipal bodies to convene a meeting. Photo: Eugene Lee

Under the revamped system, the Home Affairs Department’s top official in each district has been empowered to preside over the respective councils.

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