Hong Kong Book Fair turns new page with push to bring in tourists from Greater Bay Area
- Annual book fair to return on July 17, with organisers to offer joint passes for Sports and Leisure Expo and World of Snacks
Hong Kong’s annual book fair hopes to bring in more visitors from the Greater Bay Area during a big week of conventions, the organiser has said, as the city grapples with a growing trend of local shoppers heading across the border to spend their money.
This year’s seven-day Hong Kong Book Fair will launch on July 17 and run under the title of “Reading the World: Storytelling from Page to Screen”.
Book fair tickets will go for HK$30 (US$3.84) each and also cover the Sports and Leisure Expo and the World of Snacks, which are being held at the Convention and Exhibition Centre in Wan Chai in the same week, with the three events to host about 760 exhibitors.
“We will play a part in it because we have already been listed as one of the mega events in the government’s events calendar,” Hong Kong Trade Development Council deputy director Sophia Chong Suk-fan said on Tuesday.
“Combing two other concurrent events under just one ticket is quite attractive for all the family and getting those from the Greater Bay Area and Southeast Asia to come to Hong Kong.”
The bay area is an emerging economic zone that brings together Hong Kong, Macau and nine mainland Chinese cities, with a combined population of 86 million.
