More off the beaten track destinations want to attract high-spending Hong Kong tourists
- Kazakhstan and Ethiopia among less well-known tourist destinations represented at Hong Kong’s International Travel Expo
They added that destinations already popular with Hongkongers had come up with new travel routes and attractions to maintain their edge.
Kazakhstan’s Almaty Tourism Bureau said on Thursday that it wanted to boost the number of tourists from Hong Kong and the mainland to the Central Asian country after a visa-free arrangement was set up last November.
“We are advertising a lot on social media,” bureau manager Askhat Zhanbossynov said.
“We are also going to invite bloggers and influencers from Hong Kong to come to our country in August to promote it and we’re also participating in a lot of exhibitions and roadshows in Shanghai and Hong Kong.”
Zhanbossynov said Kazakhstan had seen a steady increase in the number of Chinese visitors for leisure as well as for business, mostly in the agricultural sector.