Hong Kong’s Sonia Cheng on mission to transform Chow Tai Fook jewellery chain, attract new customers
- Sonia Cheng aims to overhaul family’s jewellery business after a decade building Rosewood brand of hotels
- Chow Tai Fook promises more technology-led shopping because ‘that’s what younger customers want’
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Sonia Cheng speaks about family legacy, brand tradition and first-ever transformation
Hong Kong’s Chow Tai Fook Jewellery Group is planning its first major makeover to mark its centenary in 2029 and the woman in charge of the transformation is its vice-chairwoman, Sonia Cheng Chi-man.
The 43-year-old told the Post the family-run business hoped the changes would help it adapt to stay ahead in the market and attract a new generation of shoppers, while also holding on to loyal customers.
The Harvard-educated mother of five, in her first interview since she became group vice-chairwoman in 2022, said she was looking forward to the transformation of the jewellery business after more than a decade building her family’s Rosewood brand of hotels.
Cheng will overhaul Chow Tai Fook over the next five years to “elevate the brand”, improve customer experience, establish distinctive products and collections and ensure it remains a market leader.
“I see a lot of similarities between Rosewood and Chow Tai Fook Jewellery,” she said. “Both are heritage brands, with a very strong, loyal customer base.
“Both also share a very strong dedication and commitment to connecting cultures and tradition.”
