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Christian Dior postpones mega event fashion show in Hong Kong

  • Source familiar with company says management of French luxury brand decided to postpone event in face of China’s economic uncertainties
  • Culture and tourism chief Kevin Yeung had counted Dior show as one of 80 mega events slated for first half of year

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A Christian Dior collection is shown in Paris last year. The company says the Hong Kong show has been “postponed indefinitely”, but stopped short of providing any further details. Photo: AP

A much-awaited Christian Dior fashion show originally slated to take place at Hong Kong’s Kai Tak Cruise Terminal on March 23, and one of the city’s planned mega events, has been postponed largely for commercial reasons, the Post has learned.

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The Culture, Sports and Tourism Bureau said on Friday night that it “just received” notification from the organiser that the show would be postponed, but added the delay of mega events often happened.

A source familiar with the company said the management of the French luxury brand decided to postpone the event in the face of China’s economic uncertainties.

The mainland Chinese economy is facing challenges in maintaining the 5.2 per cent growth it achieved last year amid property market turmoil and fluctuations in global demand. Its exports fell 5 per cent in 2023 from a year earlier.

Louis Vuitton holds a fashion show on the Avenue of Stars in Tsim Sha Tsui last year. Photo: Jonathan Wong
Louis Vuitton holds a fashion show on the Avenue of Stars in Tsim Sha Tsui last year. Photo: Jonathan Wong
The Dior event, expected to cost about HK$100 million (US$12.8 million), has been much-touted since Louis Vuitton’s first runway show in Hong Kong last November drew more than 1,000 attendees, including hundreds of VIPs.
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“It was primarily a commercial consideration,” the source said.

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