Hong Kong welcomes back Chinese drone maker DJI, with new store in Tsim Sha Tsui after 2-year absence
- World’s largest recreational drone manufacturer opens retail space in Tsim Sha Tsui in crossover with Swedish camera maker Hasselblad
- Drone enthusiasts welcome return of brand’s physical presence, after company closed Causeway Bay store in 2021
The new retail space on Park Lane is a crossover with Swedish camera manufacturer Hasselblad, which DJI majority owns.
“At the current stage, we believe physical retailing is important for our business in Hong Kong, so that we can provide Hong Kong customers with better product experience and services,” a DJI spokeswoman said. “Our return indicates strong confidence in the Hong Kong market.”
“The reason for the Hong Kong flagship store’s closure in 2021 was to reflect [on] the company’s and the market’s evolving needs,” the spokeswoman said.
Weeks before the closure, authorities proposed stringent drone regulations to the Legislative Council, requiring all small unmanned aircraft weighing more than 250 grams (9 ounces) to be registered with the Civil Aviation Department.
