Movie lovers can use discount tickets from ‘Happy Hong Kong’ campaign to watch new titles, old favourites: cinema group says

Emperor Cinemas Group says it will offer selections of favourites from Lunar New Year break and 2022 alongside new titles for campaign’s ‘Cinema Day 2023’

Campaign’s free food fair will also start giving out tickets from 8am on Wednesday, minister says, with strong turnout expected at weekend event in Wan Chai

Reading Time:2 minutes

Movie-goers will be able to enjoy a variety of old and new films with discount tickets available on Saturday, an industry representative has said. Photo: Shutterstock

Published: 11:09am, 25 Apr 2023Updated: 8:14pm, 25 Apr 2023

Movie lovers would be able to use their discount cinema tickets from the HK$20 million (US$2.5 million) “Happy Hong Kong” campaign to watch the latest films and a selection of re-released titles, an industry representative said on Tuesday.

As part of Saturday’s “Cinema Day 2023”, more than 200,000 film fans will be able to buy tickets for HK$30 per head, around a quarter of the usual prices.

Financial Secretary Paul Chan Mo-po on Monday outlined details of the campaign, which will encompass 12 major activities throughout the year, saying he hoped it would bring back the city’s “smiling faces” after three years under the Covid-19 pandemic.

Residents can reserve their discount film tickets at all cinemas from 11am on Thursday, with a limit of four at most venues. The quota for online purchases will be subject to each platform’s restrictions.

Emperor Cinemas Group general manager Timothy Yuen Yin-man told a radio programme on Tuesday that 61 commercial cinemas would take part in the campaign.

Popular films originally released during the Lunar New Year break and in 2022 would also return to the big screen on Saturday to give customers more choice, he added.