Hong Kong e-payment operator Octopus to spend HK$1 million helping city’s small businesses capitalise on e-vouchers plan
- Firm to help smaller firms with digital marketing as government prepares to give every adult Hongkonger HK$5,000 in bid to boost city’s economy
- Company will also subsidise businesses that don’t have Octopus system and waive admin fees

Hong Kong e-payment operator Octopus Cards will spend more than HK$1 million offering some 100 small businesses digital marketing support to help them capitalise on the government’s plan to give every resident HK$5,000 in e-vouchers.
A total of 108 companies will benefit from the new merchant-aid scheme, which will hire a professional digital marketing agency to help merchants set up a social media business account and provide them with a tailored promotion strategy.
Rita Li Yuk-yi, the company’s sales and marketing director, on Tuesday said Octopus would offer each merchant HK$8,000 worth of online media placement and marketing budget for promoting their stories and signature products.
“If they don’t have Octopus e-payment systems in their shops, we will also subsidise them,” Li said. “All administration charges will be waived during the consumer voucher scheme.”

Li was referring to the government’s e-voucher scheme, which is designed to boost local spending by offering every adult resident HK$5,000 in local spending vouchers.