Hong Kong weatherman turned rap star, 74, brings the heat with track targeting fast fashion
- Former Observatory director Lam Chiu-ying teams up with singer-songwriter Luna Lee for rap song with environmental message
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Ex-chief of Hong Kong Observatory and hip hop artist join forces to save the environment
Now, at 74, he has gained new attention as a rapper, using Cantonese hip-hop music to press home a message on environmental protection and overconsumption.
The former director of the Observatory teamed up with singer-songwriter Luna Lee Chui-ting, 29, known to fans as “Luna Is A Bep”, to create a snappy number titled “Buy Less Buy Better”.
For their music video, which premiered on YouTube on June 5, Lam shed his standard white shirt and grey trousers to don sunglasses and a retro-style shirt and jacket.
And for his debut as a rap artist, he called himself “Chiu-ying Gor”, meaning “Brother” Chiu-ying.
The song has a serious message about fast fashion and wasteful overspending on cheap, trendy and mass-produced clothes.
Lam and Lee chose the theme to highlight that fashion is the world’s third-most polluting industry, with carbon emissions accounting for 8 per cent of the global total.