More product placements could be coming to Hong Kong TV shows as rule relaxation mulled
Communications Authority launches one-month consultation on whether restrictions on indirect advertising should be loosened
Hong Kong’s Communications Authority is inviting public opinion on whether rules for indirect advertising in television programmes should be relaxed.
Proposed revisions include allowing product placements in current affairs shows so long as viewers are “clearly informed” beforehand.
The debate is believed to be a response to growing pressure from a television industry struggling to remain profitable amid stiff competition from new media.
TVB, Hong Kong’s largest broadcaster, posted a profit of HK$244 million last year, a 51 per cent drop on 2016 and a far cry from the HK$1.74 billion it earned in 2013.
The company has been one of the most vocal critics of the current rules and is in the midst of legal challenges against two violations it committed in 2015 and 2016 which incurred fines of HK$350,000.
