A little bit of Mong Kok appears at Lego’s first Hong Kong store
Operator hopes to open three more outlets in coming three years despite retail downturn
A miniature Mong Kok built with thousands of plastic blocks graces Hong Kong’s first official Lego store, which opened its doors in Langham Place on Thursday despite the city’s flagging retail climate.
The Danish toy manufacturer’s local flagship is targeting adult enthusiasts as well as children, with management hoping its strong brand will keep footfall high despite the economic downturn.
Dr William Lo Wing-yan of Kidsland Holdings, which runs the Lego store, said there were plans to open three more Lego stores over the next three years.
“Toys are a resilient market during a downturn, more so than say fashion, jewellery or cosmetics, because adults can show more restraint when spending on themselves rather than when they spend on their children,” Lo said.
“Lego appeals to a wide demographic, from young kids to kid-adults,” Lo added, describing how at a preview session he saw some parents demonstrating greater enthusiasm for the toys than their children did.
“It’s a jolly and exciting store,” he said, confessing a particular fondness for the brand’s Star Wars-themed range.
