Hong Kong whisky festival toasts two-thirds jump in attendance
Event is a local offshoot of a festival series already very popular in Japan and Taiwan
Hong Kong’s whisky festival attracted two-thirds more fans than last year’s inaugural event, as more and more drinkers in the city become interested in slurping down a dram.
Around 2,000 whisky lovers descended on Whisky Live in Kowloon on Saturday, sampling 400 whiskies from Scotland, Taiwan and Japan.
The most expensive drop on offer was a Japanese single malt from Karuizawa distillery, which can cost about HK$30,000 for a 700ml bottle, said Nicholas Siu Nai-chi, executive director of Spirits Culture Limited, which bought the rights to the festival in Hong Kong.
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Siu said there were only 1,200 tickets to last year’s Whisky Live, the first time the festival was put on in Hong Kong, and all sold out within a week. This year, the 2,000 tickets sold out in less than a month.
“We are really seeing the changes since four or five years back. It’s really starting off,” Siu said of the level of local interest in whisky. “The past few years it was trendy. Now the whisky drinkers start knowing about different styles and then they can find a little bit more story and a little bit more interest than [they can in] wine.”
“We are expecting many more to come [in the future]. Not only male but female drinkers are increasing as well,” he said, adding that part of the attraction of whisky over other tipples was the stories and history behind each bottle.
