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Hong Kong’s South China Morning Post passes 4 million subscriber mark on YouTube

Editor-in-chief Tammy Tam praises major milestone for channel, which offers content ranging from quick updates to award-winning documentaries

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Why you can trust SCMP
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The channel began in 2010, but did not see accelerated growth until the Post’s digital transformation in 2018. Photo: Nathan Tsui
The South China Morning Post marked a major milestone on Friday with the number of subscribers to its YouTube channel surpassing 4 million.
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Editor-in-chief Tammy Tam hailed it as a significant achievement for the Post, both in terms of building its brand recognition around the world and developing the audio-visual aspect of its award-winning journalism.

“You can see from these numbers that we’re right up there, competing with the biggest hitters in the media industry, and doing better than many of them because of the unique brand of journalism the Post offers,” she said.

“These are difficult times for the media industry, but we are more dedicated than ever to bringing you the high-quality journalism that sets us apart when it comes to factual, fair and balanced reporting on Hong Kong, Greater China, Asia and the rest of the world.”

Director of video Chieu Luu paid tribute to “the hard work of every team member past and present”.

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“In a saturated market, when many question the trustworthiness of traditional news outlets, this achievement shows that people trust the South China Morning Post,” he said.

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