Post celebrates 115 years of helping bring the Hong Kong community together
Supporting charitable causes, highlighting unsung heroes, and spurring debate – the Post has always been at the heart of the community
The South China Morning Post treasures the city it calls home, having been based in Hong Kong since its founding. Over the years, the media organisation has recognised the importance of connecting with the community, supporting charitable causes, highlighting unsung heroes, and spurring debate on key issues facing Hong Kong and China.
In 1988, the Post joined up with RTHK to organise Operation Santa Claus, harnessing the voices of two of the city’s most respected media organisations to bring the local community and charities together.
The annual campaign, at Christmas time, identifies the needs of the community, gives them a public spotlight, and helps direct help to where it is most needed.
Donations are collected from schools, clubs, businesses and members of the public, and fundraising events are held over the festive period. From its modest beginnings raising HK$101,000 in 1988, the campaign has come far, amassing HK$16.27 million last year.
Operation Santa Claus is now one of Hong Kong’s biggest charity drives. Over the past three decades, the campaign has raised a total of HK$275 million for 260 worthy causes across different sectors of the community.
