Ford is hopeful that a bigger engine and carrying capacity, allied with similar costs, will turn its new taxi into a rival for the Toyota Crown that now dominates the Hong Kong market.
The US maker's Transit Connect has a 2,500cc engine compared with the Toyota's 2,000cc, but Ford says its model, powered by liquefied petroleum gas, is more fuel-efficient, so running costs should be the same.
The company has yet to announce a price, but Johnny Ng, managing director of dealer Inchcape which distributes both cars, says the Transit's price will be in line with that of the Crown - at about HK$200,000. Running costs should also be similar, he added.
Ng said Ford would invest in its repair and component unit so drivers and taxi owners would be able to get repairs and replacement parts easily.
Various dealers and carmakers have introduced different taxi models into Hong Kong, but the Crown continues to hold about 90 per cent of the market.
