This season's style is a blast to the past
Nostalgia with a sophisticated twist will be a fashion trend next year as the trade takes aim at middle-aged professionals in need of a wardrobe pick-me-up. That's the prediction of leading fashion forecasters at the 20th Hong Kong Fashion Week for spring/summer that opened at the Convention and Exhibition Centre yesterday.
Nostalgia with a sophisticated twist will be a fashion trend next year as the trade takes aim at middle-aged professionals in need of a wardrobe pick-me-up.
Michael Leow Chi-wai, head of Asia-Pacific sales and marketing for US-based Fashion Snoop, said styles from the '60s and '80s would be big influences in the contemporary market with distinct oriental overtones as part of the season's "ethnic direction".
"Over the past few years, we have seen very plain dressing - I guess the economy was factored into it - but people are getting tired of that," Leow said.
"With a bit of an uptake in the US economy and hopefully more now in Europe … people are starting to aspire to difference."
The trade show, which closes on Thursday, has attracted more than 1,200 suppliers and designers from 20 countries and regions who are showcasing their latest collections to local and international buyers.
