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China’s cyberspace watchdog aims to ‘clean up’ the internet and fight ‘hostile forces’

  • Country’s top internet regulator pledges to harness video content to target China’s youth with ‘political education’
  • Officials told to use live streaming, short videos and cartoons to create ‘captivating and inspiring’ educational content

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The country’s top internet regulator is pledging to step up video content to target China’s youth with ‘political education’. Photo: Bloomberg
Sylvie Zhuangin Beijing
China’s top internet regulator has pledged to target the nation’s youth with shorter videos, live streaming and cartoon products for “political education” amid warnings that “hostile forces” are infiltrating the country through the internet.
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“Our focus should be directed towards the younger generation,” Zhuang Rongwen, the head of the Cyberspace Administration of China, wrote in an article published Wednesday in a prominent state-run magazine that focuses on ideology work.

Zhuang said officials need to better understand the unique psychological and cognitive traits of young internet users. He said the government’s strategy is to reach young people through the websites and platforms they frequently use, with a focus on social media.

The call came just three days before the opening of the “two sessions”, one of the most important and watched political events in China, which includes the annual parliamentary meeting.

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Zhuang said officials should tap into innovative forms of media, such as live streaming, short videos, cartoons, and vlogs to create educational content that is both “captivating and inspiring”.

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Beijing has been watching closely as China’s younger generations spend more time on mobile devices, with a growing preference for short-form and interactive content, such as live-stream and short videos.

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