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Explainer | Communist Party jargon: from tigers and flies to the Chinese dream, 10 slogans used in the Xi Jinping era

  • Like others before him, president has popularised terms and phrases to sum up his ideology and policies
  • They cover everything from corruption to national goals, challenges and global aspirations

Reading Time:5 minutes
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“Serve the people” became the party’s unofficial motto during the Mao Zedong (left) era. President Xi Jinping has his own set of slogans. Photo: AFP

This is the 11th in the South China Morning Post’s series of explainers about China’s Communist Party in the lead-up to the party’s centenary in July. Here, William Zheng explains some of the political terms popularised by the Xi Jinping administration.

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Political regimes around the world have long used memorable slogans or catchphrases as a way to propagate ideologies, and China’s Communist Party is no exception.

Before the founding of the People’s Republic of China in 1949, “serve the people”, often used by then-paramount leader Mao Zedong, became the party’s unofficial motto and helped it to gain popular support during the civil war.

Subsequent leaders have coined their own slogans, from Deng Xiaoping’s “reform and opening up” to Jiang Zemin’s “theory of the three represents”.

Like his predecessors, President Xi Jinping has popularised his own slogans to sum up his political ideology and policies since he came into power in 2012, from “hunting tigers and swatting flies” to a Chinese version of the American dream.

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Here’s a quick guide to some of the terms that have been used by Xi’s administration and repeated across top officials’ speeches, in state media and school textbooks.

1. No 1 hands 

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