Perfect for families: tourism industry adapts to rise of multigenerational needs
Goal of resorts is to give families, many of whom come from different parts of the country, the opportunity to bond and enjoy a fun-filled time together
In a market once dominated by meetings and incentive visitors, family travel has become the driving force of Sanya’s tourism industry. “The profile has changed, it used to be predominantly couples and friends coming in groups for meetings”, says Stephan Stoss, general manager of the Hilton Sanya Yalong Bay Resort and Spa and Hainan South Cluster general manager.
“Now it’s more of a family destination,” Stoss says. It’s a trend noted by Julian Wong, general manager of the Sanya Marriott Hotel Dadonghai Bay. “Typical families consist of young couples with a child or three-generation travellers with grandparents, parents and a child,” Wong says.
A family’s multigenerational needs mean that hotels and resorts must cater to the needs of every generation. “Children’s clubs, summer camp activities and poolside activities for children are some of the must-haves to draw in this crucial segment,” Wong adds.
Creating a child-friendly resort covers every aspect of the facility and experience, says Timothy Bruce, general manager, Grand Hyatt Sanya Haitang Bay Resort and Spa. Families are seeking “children’s welcome amenities, customised culinary and set menus, a children’s club and an outdoor playground where their children can spend a happy yet memorable vacation” .
The goal is to give families the opportunity to bond. “It is all about making it possible to spend quality time together,” says Ulf Pauschardt, general manager of the Sheraton Sanya Resort at Yalong Bay. “Often families meet up from different parts of the country and it is our job to create the right setting for a fun-filled and happy time.”
Typical families consist of young couples with a child or three-generation travellers with grandparents, parents and a child
Every high-end resort makes sure that their amenities and services satisfy discerning families. Stoss says the Hilton Sanya Yalong Bay Resort and Spa has refurbished its guest rooms to offer family lodgings that include “a children’s room painted with an underwater scene, child-sized furniture, a tailored bathroom, and a play area”.
