Xiaomi teases its next smartphone, due for release July 22

The successor to the Mi3 will be crafted from "a single piece of metal"

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Xiaomi founder Lei Jun at a company press conference. Photo: Simon Song

Published: 5:30pm, 10 Jul 2014Updated: 5:30pm, 10 Jul 2014

Chinese smartphone giant Xiaomi teased the launch of the newest iteration of its flagship Mi3 device today, pointing towards July 22 for its release date.

The tease came from the official Sina Weibo microblog of Xiaomi founder Lei Jun, the 23rd wealthiest man on the mainland and an entrepreneur frequently dubbed the “Steve Jobs of China”.

According to the image in Lei’s Weibo post, the successor to the Mi3 – possibly named the Mi4 – will be a phone crafted via "the journey of a single piece of metal".

The teaser on Lei Jun's microblog, promising that the Mi4 will be "crafted from a single piece of metal”. Photo: Screenshot via Sina Weibo

This comes in stark contrast to the company’s current Mi3, which was revealed in September 2013 and has a slim plastic exterior similar to the design of competitor Samsung’s Galaxy line of phones.

Xiaomi has sold ten million Mi3 smartphones since the device’s release, according to statements from Lei Jun, and the company has set a goal of selling 60 million smartphones in 2014.

Founded in 2010, Xiaomi quickly rose to become the most successful domestic phone maker in China thanks to a line of “budget” phones that combined decent technical specifications with a relatively low price.