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New | How did gossip about a celebrity couple's marriage hijack China's social media?

The saga over missing MH370 flight dragged on, and a protest by Taiwanese students gained momentum; but it was the alleged extramarital affair of Chinese actor Wen Zhang that trended above all the more “serious” news events.

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Combo picture of Chinese actor Wen Zhang (centre) his wife, actress Ma Yili (right) and actress Yao Di (left). Photo: SCMP Pictures

It was an eventful weekend for Chinese social media. While the saga of the missing Malaysia Airlines flight MH370 has dragged on and drawn anger and boycott threats from the Chinese, comments about a protest by Taiwanese students against a trade pact with the mainland also continued to gain momentum after the demonstration triggered emotional discussions among outspoken Chinese bloggers.

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However many expressed their shock that it was the alleged extramarital affair of a Chinese actor, Wen Zhang, that trended above all of the more “serious” news events after the rumours received millions of comments and reposts, and even made headlines in national papers.

Wen Zhang, 29, who is married to actress Ma Yili, is best known for his roles in popular TV shows including and . He won a Best Actor award at China's prestigious Golden Rooster/Hundred Flowers film festival in 2012 for his lead role in the film Love is Not Blind.  Partially due to some of the roles he has played, the public's perception of Wen is that of a sweet, bright metropolitan man and above all, a responsible husband and father.

This might explain the immediate public reaction of shock and intrigue after photos of Wen allegedly going on a “secret date” with actress Yao Di in Shenzhen in March, taken by reporters of China’s (), were released on Weibo over the weekend.

Though said it would wait until Monday to publish a complete report of the alleged affair, discussions had already exploded across China’s social media over the weekend. Millions participated either by relaying the rumours or sharing their opinions about the alleged affair. The topic immediately topped Weibo’s trending list and is still currently at the top spot.

Early on Monday morning, the day ’s newest edition with its “exclusive” Wen scoop was went on sale, Wen posted a statement on his Weibo confessing to having an affair, and apologised to his wife Ma Yili. Three minutes later, Ma posted a Weibo message which said: “Falling in love is easy, but marriage is hard. Let’s walk on and cherish.”

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As of Tuesday morning, Wen’s remorseful message had been reposted more than 1.2 million times and received 1.83 million comments. His wife's Weibo statement also received over one million comments. Meanwhile, puns and jokes mocking the couple's reactions have also flooded Weibo and WeChat, with people enthusiastically describing their own life problems with the same style of language used by the embattled couple. 

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