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The Star

Popular Malaysian singer Siti Nurhaliza Tarudin’s voice has been exploited in scams using artificial intelligence to replicate her appearance and speech.
Victims in Malaysia were lured with the promise of a video call from the singer before being tricked into parting with their money for fictitious rewards, Malay language newspaper Harian Metro reported.
Siti Nurhaliza took to her social media on Sunday to expose the fraudulent use of her face and voice, sharing a video of the fabricated calls that used an AI-generated simulation.
“Fake. Do not believe the scammers. They are using my name and picture, and even an AI voice to convince people,” she said.
“They also took my live videos with the intent to entrap and deceive people.”
The singer urged people to raise awareness of such these scams, emphasising: “I have never organised any contests or offered cash rewards to anyone. Do not be deceived when receiving these messages and video calls.”












View this post on Instagram























A post shared by Siti Nurhaliza Tarudin (@ctdk)



Numerous fraudsters have exploited her identity and image, often targeting the elderly, Siti Nurhaliza said.
Malaysian Communications Minister Fahmi Fadzil called for members of the public to be wary of scam tactics involving the dissemination of fake videos and images or deepfakes created through AI.
He noted that Siti Nurhaliza had shown in her Instagram post “a WhatsApp video call that seemed as if she was talking, when it is actually a live deepfake”.
“AI can be used for good and evil,” he said at the ministry’s monthly assembly on Monday, as reported by Bernama. “We need to be cautious of the information received and ensure any video received is genuine or produced through an AI application.”
Fahmi called on the Bernama news agency and Radio Televisyen Malaysia to publicise and educate the public on the dangers of scam tactics using AI deepfakes.
AI can be used for good and evil … We need to be cautious
Malaysian Communications Minister Fahmi Fadzil
He said he would meet with representatives of social media platforms in Singapore later this month to discuss matters including the dangers of AI on their platforms.
“I hope the issue of AI-generated deepfakes can be addressed by Meta as WhatsApp is under Meta’s responsibility,” he said.
Ramli Mohamed Yoosuf, the director of Bukit Aman Commercial Crime Investigation Department, urged victims of scams involving fake videos and images created using AI to lodge a report with police.
“Such scams are becoming more frequent, and we anticipate that they will continue to occur … deepfakes are indeed very difficult [to tackle] because they require verification from the victims,” he said, according to Bernama.
This article was first published in two parts by The Star


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Asia

Southeast Asia

Siti Nurhaliza warned her fans to beware AI-generated simulations attempting to get them to part with their money for fictitious rewards


Siti Nurhaliza warned her fans to beware AI-generated simulations attempting to get them to part with their money for fictitious rewards.


Scams and swindles

Artificial intelligence

Social media

Fame and celebrity