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Thai army boycotts online retailer Lazada after video enrages royalists

  • Citizens complained that a video on Lazada’s Facebook page of a woman in Thai costume in a wheelchair was a reference to a member of the royal family
  • Thailand has strict lese-majesty laws and courts can hand down jail terms of up to 15 years for defaming, insulting or threatening its royals

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King Maha Vajiralongkorn and Queen Suthida of Thailand, which has strict lese-majesty laws. Photo: AP

The Thai army said on Monday it will ban its 245,000 members from using one of Southeast Asia’s biggest e-commerce websites for official purposes after royalists said a promotional video appeared to mock the royal family.

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Thailand has strict lese-majesty laws and courts can hand down jail terms of up to 15 years for each offence of defaming, insulting or threatening King Maha Vajiralongkorn, the queen, heir or regent.

Citizens loyal to the king complained that a video on Lazada’s Facebook page featuring a woman dressed in a traditional Thai costume sitting in a wheelchair was a veiled reference to a member of a royal family.

Minister of Digital Economy and Society Chaiwut Thanakamanusorn told reporters the government was considering legal action against the social media influencer and the advertising agency responsible for the video, and against Lazada.

Citizens loyal to the king complained about a video on Lazada’s Facebook page. Photo: EdgeProp
Citizens loyal to the king complained about a video on Lazada’s Facebook page. Photo: EdgeProp

Army spokeswoman Colonel Sirichan Ngathong said in a statement the video was “offensive to the monarchy” and “caused disunity in Thai society”.

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“The army now has a policy to ban all army units and army-related activities from ordering merchandise from Lazada platform or delivering things from Lazada,” Sirichan said.

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