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Indonesian YouTube star Atta becomes first person in Southeast Asia to rack up 10 million subscribers

  • Muhammad Attamimi Halilintar, or “Atta” as he is known, belongs to a huge family of entertainers, with mum, dad and 10 siblings also involved in singing and performing
  • He hopes his achievement will encourage other Indonesians to attain the same success on the video-sharing platform

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Muhammad Attamimi Halilintar, or “Atta” to his fans, started his YouTube channel five years ago. Photo: Instagram

A 24-year-old Indonesian YouTube star known for multi-hued hairdos, offbeat skits and a trademark bandana has become the first person in Southeast Asia to reach a “milestone” 10 million subscribers, the video-sharing website said on Thursday.

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Muhammad Attamimi Halilintar, or “Atta” to his fans, on Tuesday shared a photo of himself with a tally of 10,000,057 subscribers.

In keeping with his goofy online persona, Atta staged a PR stunt where he posed in a hospital bed, complete with IV drips attached, suggesting that hard-won fatigue comes with being a YouTube celebrity.

By Thursday afternoon, Atta’s YouTube subscriber count had risen to 10,195,181, according to data-tracking website Socialblade – making it the most popular YouTube channel in Indonesia. (That initial hospital post attracted more than 850,000 likes the same day, and by Thursday it had 2.5 million.) His videos, by Socialblade’s count, have racked up more than 770 million views.
 

“We do have other YouTube channels in Southeast Asia that have crossed 10 million YouTube subscribers, but they are all media companies,” said Tu Nguyen, the YouTube spokesman for the Asia-Pacific. “Atta is the first creator channel to cross that milestone.”

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