Latest crisis has some South Koreans looking at the threats more seriously
Blustery North Korean threats are normally disregarded, but some residents now appear to be taking the latest escalation more seriously
While most South Koreans shrug off North Korean threats with their customary "so what?" attitude towards the threatening regime, some signs suggest the rolling crisis in North-South relations is causing at least some nerves to fray.
On Tuesday, the top trending item on Naver, Korea's most popular web portal, was survival kits - personal packages featuring such items as bottled water, message pads, emergency rations and fire-starting equipment.
There also appears to be some stockpiling of crisis supplies. Online retailer G-Mart reported that it had seen a 227 per cent rise in sales of preserved noodles, a 177 per cent increase for bottled water, and a 117 per cent rise in tinned products since the crisis began.
Reflecting military tensions, military-themed shows are enjoying rising popularity in what CJ E&M, South Korea's largest entertainment production company, dubs "The Korean Military Wave".
, a sitcom set on an army base, has been one of the top-ranked cable shows since it started airing in late January.
On YouTube, , a 13-minute parody of hit musical that was produced by South Korea's Air Force - has garnered 4.38 million views since being posted on February 5.
