As gallops toward one billion views on YouTube, the first Asian pop artist to capture a massive global audience has become richer click by click. So too has his agent and his grandmother. But the money from music sales isn’t flowing in from the rapper’s homeland South Korea or elsewhere in Asia.
With one song, 34-year-old Park Jae-sang – better known as Psy – is set to become a millionaire from YouTube ads and iTunes downloads, underlining a shift in how money is being made in the music business. An even bigger dollop of cash will come from TV commercials.
From just those sources, Psy and his camp will rake in at least US$8.1 million this year, according to an analysis by The Associated Press of publicly available information and industry estimates. But for online music sales in South Korea, he’ll earn less than US$60,000.
with its catchy tune and much imitated horse-riding dance is the most-watched video on YouTube ever.
The viral video has clocked more than 880 million YouTube views since its July release, beating Justin Bieber’s , which racked up more than 808 million views since February 2010. Psy’s official channel on YouTube, which curates his songs and videos of his concerts, has nearly 1.3 billion views.
