Joy and beauty colour the message of infographics

Along with an eye-catching visual appeal and an easy-to-grasp presentation of key information, Pablo Galeano and Francesco Maria Furno bring something extra to the infographics they create.

For the pair, co-founders of relajaelcoco, a Madrid-based graphic design studio, their work gives them the opportunity to exercise more than just their technical skills.

“It has a logical part, about structure and composition, but there is also an emotional part, with the drawings and the illustrations,” explains Furno. “We want to feed both parts of the brain.

“Our infographics are always colourful and full of small characters and elements because this represents the way we live life. We are happy people and we work in a happy way and we want to express that in each project.”

This combination of joie de vivre and professionalism has ensured their work and found a market, not only in their native Spain, but internationally as well, for publications and organisations such as WiredUK magazine and the BBC in Britain, and Entertainment Weekly in the US.

Galeano and Furno, who met and began working together while studying graphic design at IED in Barcelona, are clear on the reasons behind the growing popularity of the form they work in.