Creative career paths

There are always many reasons to pick a specific university and course. Koby Ko Hiu-kwan chose the Open University of Hong Kong (OUHK) Bachelor of Arts with Honours in Creative Advertising and Media Design, as she has wanted to learn how to make films for as long as she can remember.

Her classmate Bee Chow Oi-tung on the other hand, originally wanted to be a DJ, but decided to apply for the same programme based on her aptitude. Her secondary school teacher recommended she enrol in the course based on her work organising a school campaign, where she showed not just her talent, but great organisation and communication skills.

“She really thought I would enjoy it,” says Chow, who is now in her third year.

The programme covers everything needed to become a seasoned advertising professional, from media production skills, copywriting, print and outdoor advertising design to digital media, and video production. In addition, it has courses on exhibition design, event planning and museum studies, opening up another job venue in areas like museums and art administration.

The students are required to complete 120 credits in core subjects in addition to completing classes on general education and English language. Students can also select additional elective courses from the wide range of classes offered at OUHK.

“We have to use many skills, learn a lot by research and handle a lot of courses,” says Chow. “Videography is my favourite. The process is very challenging, but after you finish you feel a strong sense of accomplishment for the long working hours and heavy workload.”