Given the plethora of digital entertainment jostling for our time and attention, it is some achievement for 6waves to have established such an exciting brand identity, and reputation for quality, in the competitive world of social and mobile games publishing.
CEO Arthur Chow founded the company in 2008, together with Rex Ng, Chris Lee and Terry Wong, and he can think of several reasons why 6waves may have been nominated in the Brand Excellence category in this year’s Enterprising Hong Kong Awards.
“First, as a start-up we have embraced risks and tried to be innovative in building our business,” Chow explained. “We pioneered game publishing on the Facebook platform and, because of this, we have brought many games to users worldwide.
We have now published over 300 games with total cumulative installations of over 350 million
“Second, we’ve focussed on quality and set the bar high on the games we choose to publish. Our staff are all keen players and they do understand our users’ needs and expectations.
“Finally, there's our innovative marketing. We’re able to leverage social networks and also focus on localising games to resonate with the local audiences and ensure our games are popular.”
