Earning and developing trust in the product, and what has gone into it, is the bedrock of food branding. This, though, unsurprisingly, can take time.
So it is some achievement for Anything But Salads (ABS), the health food producer, retailer and distributor that only opened for business in 2012, to have already won a nomination for brand excellence at this year’s Enterprising Hong Kong Awards.
We’re well known for blending con-temporary science with ancient wisdom; for fusing modern day Western snacks with Eastern herbal wisdom
“It is a known fact that we never, and I mean never, cut corners in anything we do,” explained Calista Goh, ABS CEO and its Co-Founder, Noel Tan. “We are authentic and real. That’s one thing that our business partners and fans love about us. We want the best for you because that is the best for us.
“All of our products are made with 100 percent certified organic ingredients and produced in a gluten-free facility. We’re well known for blending con-temporary science with ancient wisdom; for fusing modern day Western snacks with Eastern herbal wisdom.”
This combination has resulted in products such as ABS’s rawnola - a naturally gluten-free, high-protein, high-fiber breakfast granola and trail mix - and organic chai masala kombucha, a natural probiotic drink made with fermented tulsi tea from India infused with chai masala spices.
Alongside its shop in Sheung Wan, the company also runs a home delivery service, and supplies business partners that include Park n’ Shop, GREAT Foodhall, Spicebox Organics, Green Common and Green Monday.
