Hong Kong Disneyland’s summer festivities set to enchant visitors from across the region
- World of Frozen has special celebrations for its first summer season, while a parade of Pixar characters includes water features to cool off
After announcing a strong fiscal year in 2023 and record-breaking earnings for the January-to-March period this year, Hong Kong Disneyland Resort is determined to build on that success with a new line-up of activities, celebrations and experiences for the summer season, as the theme park seeks to draw in more tourists from across the border and overseas.
“According to our forecast, business this summer will be thriving,” says Sam Chan, director of marketing at Hong Kong Disneyland Resort. “The financial results of the first quarter have set a great standard for us. We’re very much looking forward to and enthused about this summer holiday.”
One of the biggest keys to Hong Kong Disneyland’s confidence in its summertime business is World of Frozen, the first and largest themed land based on Disney Animation’s hit Frozen film franchise that opened last November.
World of Frozen’s first summer season
“World of Frozen has created a lot of buzz for Hong Kong Disneyland among different major markets. It has boosted the awareness of our park to an unprecedented high,” Chan says. “It’s one of the main reasons why some travellers include our park in their itineraries.”
She hopes that this immersive themed land, which brings the Frozen films’ kingdom of Arendelle to life, will continue to attract even more visitors over the next couple of months with the addition of some special seasonal offerings.
