Ailing mother inspires sisters to launch wellness and fitness start-up for over 50s
- First-time entrepreneurs Coco and Zan Wong realise need to help elderly stay healthy after their dance-loving parent’s sudden physical decline
- Sisters turn to cloud services platform GoDaddy to launch 50+ Exercise Buddy’s website to help ageing population exercise regularly and eat well
The late mother of Coco Wong and her younger sister, Zan, enjoyed dancing as part of an independent, active lifestyle until old age suddenly caught up with her. Almost overnight she went into a sharp decline.
“Her physical strength decelerated quickly, followed immediately by her mood, and not long after, she became withdrawn and would stay in bed all day long – it was sad,” Coco, 57, says.
The rapid change motivated Coco and Zan, 53, to launch their Hong Kong wellness and fitness start-up, 50+ Exercise Buddy, this month. It offers tailor-made exercise programmes and diet tips for people aged 50 and over so they can continue to live healthily and meaningfully as they grow older.
“It is very important to keep one‘s mobility and adapt to a healthier lifestyle, especially when you get older or more mature, so that you can enjoy your third act of life to the fullest,” Coco says.
