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France is home to the world’s best photographers – according to Douglas So, founder of Hong Kong’s F11 Foto Museum

Portrait of Douglas So, vice-president and pro-vice-chancellor of The University of Hong Kong and founder of F11 Foto Museum, in Happy Valley, Hong Kong. Photo: Xiaomei Chen
Portrait of Douglas So, vice-president and pro-vice-chancellor of The University of Hong Kong and founder of F11 Foto Museum, in Happy Valley, Hong Kong. Photo: Xiaomei Chen
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The nostalgic owner of the city’s largest collection of Leica cameras says social media has made it both easier, and harder, for today’s photographers to stand out from the crowd

Douglas So is the founder and director of Hong Kong’s F11 Foto Museum and has dedicated years of his life to heritage conservation. So is passionate about photography; originally trained as a solicitor, he now owns the city’s largest collection of Leica cameras.

F11 is testament to his efforts. Located in Happy Valley in a fully-restored 1930s three-storey heritage building, the museum’s ground and first floors are used for photo exhibitions, while the second floor showcases rare cameras and equipment and a library of nearly 1,500 photo books – mostly Magnum books previously displayed in Paris, a city very close to So’s heart.

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“Right now, when I look around the world – France, in particular – the knowledge of, and passion for, photography is really second to none,” he says. “Throughout the years, France has been home to so many artists from all over the world, including the most important photographers of the 20th century.”

Having started his career in corporate law, So’s first immersive experience with charity was when he became a legal counsel at the Hong Kong Jockey Club, eventually assuming the role of executive director of charities. Soon, the preservation of culture and heritage through photography and the instrument that makes it possible became a mission.

He recalls a time when photographers would exchange prints to show appreciation for each other. “I went into the basement of a renowned photographer and on his walls were several signed prints from other famous photographers. This was how they exchanged ‘business cards’ back in the day.”

Douglas So during the opening of Hong Kong’s F11 Foto Museum in 2014. Photo: David Wong
Douglas So during the opening of Hong Kong’s F11 Foto Museum in 2014. Photo: David Wong

However, despite nostalgia for practices of the past, the present holds great opportunities for emerging artists. “I think social media is very important these days,” So says. “Compared to the stories I’ve heard of photographers who started out 60-70 years ago – famous names at the time like Robert Capa and others – it was hard for them because they had to produce a portfolio of proposals and then knock on the doors of every magazine, newspaper and publisher and try to get people’s attention. Social media allows people to share and get instant feedback and recognition.”

Right now, when I look around the world – France, in particular – the knowledge of, and passion for, photography is really second to none
Douglas So